Faculty

Practitioners and specialists.

Primer is taught by working artists alongside the CPAs, attorneys, brokers, curators, critics, and technicians whose expertise the business of a serious practice depends on. Each pillar is led by people who do the work for a living — not summarize it.

Working artists

The studio side.

Painters, sculptors, photographers, and gallerists teaching from inside a working practice.

Painter · Lisbon

Lior Adán

Pillar · Studio Practice

Twenty years of oil painting across three continents. Lior teaches the operating-system view of a studio: how the working day, the lease, and the contract with yourself determine what gets made.

Sculptor · Brooklyn

Mara Okafor

Pillar · Material & Process

Large-scale bronze and steel work shown across institutions in the US and West Africa. Mara teaches sourcing, fabrication economics, and the costs most sculptors only learn after their first lost commission.

Gallerist · London

Theo Vance

Pillar · Selling Your Art

Eighteen years representing emerging and mid-career artists. Theo teaches the gallery relationship from the other side of the desk — terms, exclusivity, and the long economics of representation.

Photographer · Kyoto

Junko Hirayama

Pillar · Documentation

Editorial and archival photographer working with museums and private collections. Junko teaches how to document a practice so it survives — galleries, estates, and decades.

Subject-matter experts

The professional side.

The accountants, attorneys, brokers, curators, critics, and technicians whose fluency working artists are usually missing. Roster announcements ongoing.

CPA · Tax & Entity StructureAnnouncing soon

TBD

Pillar · The Business of Being a Studio

A practicing CPA specialized in artist and creative-industry taxation. Walks through entity choice, deductions, multi-state issues, and the tax decisions that quietly shape a career.

Attorney · Contracts & IPAnnouncing soon

TBD

Pillar · The Business of Being a Studio

A practicing attorney with a focus on artist contracts, licensing, and intellectual property. Teaches the contract patterns every working artist signs — and the clauses most don't read.

Insurance Broker · Studio & Fine ArtAnnouncing soon

TBD

Pillar · The Business of Being a Studio

A specialist broker covering studio liability, fine-art transit, and inventory coverage. Teaches what to insure, what not to, and where most artists are quietly under-covered.

Curator · InstitutionalAnnouncing soon

TBD

Pillar · Voice & Concept

A working institutional curator. Teaches how curators read studios, statements, and bodies of work — the practical mechanics of being legible from the other side of the table.

Critic · EditorialAnnouncing soon

TBD

Pillar · Audience & Presence

An art critic publishing in major editorial outlets. Teaches how press is actually made, what gets covered, and how to build a press history that compounds.

Technician · Studio SystemsAnnouncing soon

TBD

Pillar · Material & Process

A studio technician with deep experience across painting, sculpture, and digital fabrication. Teaches the material and equipment fluency that separates a hobbyist setup from a working studio.

Enrollment open

Learn from people who do the work.

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ONE PAYMENT · LIFETIME MEMBERSHIP